The latest update in Google Search Engine is called “Real-Time Penguin” Update
There have been some updates to search engines end of 2014 which was named as Penguin Update, this new update is a minor but important updates in the same area. It is planned by Google to be launched anytime now until end of the year.
Here are some questions that might help getting prepared for this update:
Without going too much in details of older versions of the updates, the Google Penguin update tackles spam and spammy link building practices, often referred to as old style SEO practices. The penguin update was major with a bigger vision but the most important was to make web rankings fair.
The penguin algorithms purpose was to penalize sites pointing to sites that have a bad reputation or have been manipulated to gain better search engine rankings outside of Googles webmaster’s guidelines. This included linking to bad link farms, poor quality sites, buying links, arranging spammy website to be linked or more… Penguin was released sometime end of 2014.
The goal with this update is to take the Penguin update real time. Just as the name suggests the goal is to reduce the wait for any business to wait to either recover or get penalized. The new algorithm will no longer wait for large manual updates and system will be real time there by you would be able to recover from a penguin penalty incredibly quickly. However, this also bring in the case where you could end up getting penalized quickly as well. Until now Google relied on Manual and bulk information processing which meant a little wait time for businesses but things have changed now.
The dates of launch have not yet been public but the tweaks make to the algorithm will likely be subtler and changes will be instantaneous and will not be rolled out in months.
With any algorithm changes the way you are positioned in the search engines may change due to obvious reasons. While updates like these may push you down in the search engines but at the same time if you or your marketing company follows proper Google Guidelines you will not have issues of any sort and you may also gain better rankings.
We have 3 profiles here and read more to understand how each profile might be affected:
But don’t panic no matter what group you are in as and when the real time tool is launched you will be able to use the Google Disavow tool to recover from the penalties within days instead of months.
We estimate this happening in 3rd week of November 2015 but it might happen anytime from now until December 2015 to be certain.
If you fall in the Good Quality profile you need not worry about this as you will just get better but if you are unsure here are a list of things:
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